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Home / Real Estate Information / Home Seller Tips / Pricing Strategies For Listings In MA

02.12.14 Home Seller Tips, Local Information

Pricing Strategies For Listings In MA

Pricing is directly related to the length of time it takes to sell a listing and whether it will sell. It is crucial at any time but is particularly critical in a buyers market. Below is advice on pricing strategies for listings in MA.

Take Into Account the Real Estate Market

Every real estate market varies. Whenever you see facts on television, those commonly refer to national averages. Your specific area can be much different. A MA real estate agent can prepare a market analysis which assesses sales of similar listings and provides a reasonable price range for your property. This amount can change seasonally, so avoid referring to past figures.

Be Realistic

When viewing the market figures, understand that it is a high and low end. Where your property should be in that range is contingent upon several factors and your desired sale date. As a home owner, it is normal to be proud of a home and the repairs put into it. Unfortunately, not all potential buyers will assign equal value to different amenities and upgrades. Expect that you will not receive back the full dollar value of upgrades. Additionally, market prices can be impacted by short sales in the region, which are typically listed at lower prices but are nevertheless treated as comparable listings. Market valuation is defined as the price that a home buyer is willing to pay for a property at a particular time. It may not actually match your requirements or resemble what you originally paid for the home.

Pricing Strategies For Listings In MA

Pricing a property too high will lead to valuable time being lost. If the market goes down during that timeframe, the home will actually sell for even lower than it would have if positioned fairly from the start. Additionally, home buyers commonly have a negative perception of homes with lengthy market times. This is difficult to overcome even if a listing reduces in price at a later time. Overpricing does more damage than good.

Some Extra Advice for Homeowners

If the current market value of your property is extremely different than what you are ready to accept, it may be better to watch the pricing trends and wait for prices to improve rather than pricing high and having little success for a lengthy period of time. If you must sell and need to do so within a defined time frame, selecting a price reflective of the real estate market and competitive with other homes will be crucial to achieving your goals. Time and money are related and incorrectly pricing can be more costly than you anticipate. For more tips on pricing strategies for listings in MA, contact Christopher Graves at Emery Federal Credit Union at 978-376-5389 or christopher.d.graves@gmail.com.

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Tags: MA, pricing, selling

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Chris Graves

I grew up in Massachusetts, spent the majority of my young adult life in Boston, and own a home in Windham NH. I have owned properties in MA and NH. I specialize in mortgage lending in Massachusetts and New Hampshire and my company does have the ability to lend in other states. I graduated from the University of Massachusetts in Amherst Massachusetts in 2002. I have a Bachelor’s in Science. In addition to managing a team of loan officers my personal loan production is always in the top of the entire of company. I have personally been in the mortgage business for over 13 years. I pride myself with taking my clients from application to close in the smoothest and quickest way possible, while keeping them well informed during the entire process. I originate my own loans from start to finish and work hand in hand with my loan processors & underwriters to make sure I am updated to the minute with all of my files. I stay up to date with lending guidelines and speak with underwriters on a daily basis to ensure I am aware of all of the lending guidelines in place.

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  • Local Information (61)
  • Misc Topics (14)
  • Mortgage Information (117)
  • News (22)
  • Real Estate Information (175)
    • Featured Properties (2)
    • Home Buyer Tips (133)
    • Home Maintenance & Repair (12)
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Disclosure

Company NMLS 1788.
Licensed by the New Hampshire Banking Department #13092-MB.
Licensed in Massachusetts.
Licensed in Maine.
Licensed in Florida.
Lender and Broker License #MC-1788.
http://www.nmlsconsumeraccess.org
Click Here for Our Privacy Policy

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